STATUS: FREELANCING @ REGRETS ONLYI MAKE BOOKS & OTHER THINGSIT’S NICE THAT GLAD YOU’RE HERE STATUS: FREELANCING @ REGRETS ONLYI MAKE BOOKS & OTHER THINGSIT’S NICE THATGLAD YOU’RE HERE STATUS: FREELANCING @ REGRETS ONLYI MAKE BOOKS & OTHER THINGSIT’S NICE THAT GLAD YOU’RE HERE

JANET DELAVAN is a New York City-based graphic designer and illustrator. Read More

Philadelphia Art Museum
Brand Identity  

The Feminine American Pastime
Editorial & Bookbinding
May 2024

Offset Art Book Fair
Brand Identity
October 2024

Volume 2 - The New School Free Press
Editorial & Print Production
May 2024

Benjamin Styer: Selected Works
Editorial & Bookbinding
December 2023

2023/256
Editorial & Bookbinding
October 2023

Shape Up The Vote
Brand Identity
August 2024

Volume 1 - The New School Free Press
Editorial & Print Production
April 2024

Counterculture of the 1960s
Editorial
December 2021

Miscellaneous
One-offs
Ongoing

 
© Janet Delavan 2025

Last update: Oct 28, 2025



Philadelphia Art Museum
Brand Identity

 At Gretel, I was hired to help build the playful identity of PhAM under the creative direction of Dylan Mulvaney and Andy Keating over 7 months. Working alongside a small team of designers, I developed applications from web wireframes, signage, iconography, apparel, wayfinding, environmental design, and various toolkits through a rigorous delivery process. Focusing on printed matter, I designed the institution’s evergreen and exhibition-specific visitor map, rack cards, invitations, internal stationery, tickets, exhibition catalogs, the PhAM Kids Guide, and many other deliverables for the museum’s outreach to Philadelphians.  

“The Philadelphia Museum of Art is transforming to be more collaborative, engaging, expansive and future-focused. With a new strategic vision to “come down the steps and throw the doors wide open,” the aim is to invite more Philadelphians in, more often. And to extend that reach outward to local neighborhoods, national and global audiences alike.”

“The new brand is both a marker of change and a renewed commitment. It’s anchored in the museum’s heritage with custom-crafted typography and a revitalized griffin, but looks decidedly forward. It centers the city of Philadelphia by embracing its independent spirit. Visionary and welcoming, provocative and playful, it’s designed to dissolve the walls of the museum, invite all visitors in, and emanate its wide-ranging programming out into the world.” More...

Studio: Gretel
Executive Creative Director: Ryan Moore
Head of Design: Dylan Mulvaney
Associate Design Director: Andy Keating
Head of Strategy: Kasia Galla Barrett
Project Management: Fabien Zadno

Custom Type: Ryan Bugden
Design: Janet Delavan, Evan White, Luke Barnell
Motion: Magnus Atom, Alaijah Hampton,
Jacob Hwan Lee

Web: Gretel, Gone Fishing & Self Aware
Photography: Coco Hubbeling & Rob Cusick